iFood

Role

Product Design & Research

Period

From early 2018 to mid 2019

Tech

Android mostly, some web

Cool links

Google Play, promo video and shots.

Location

Brazil 🇧🇷

Company website

ifood.com.br

Company context

iFood is one of the largest food delivery apps in Latin America. It's also one of the biggest startups in Brazil right now, with probably more than 5k employees at this point. At the time, there were three main products: the consumer app, where you would make food orders, the restaurant app, where they would manage their whole operation, ranging from incoming orders to menus updates and, lastly, the driver app, where drivers would receive food delivery orders they could freely accept or deny. iFood competed with big players, such as Uber Eats - with all its international horse-power - and Rappi, an incoming giant also coming out of LATAM.

My journey there

I joined right after the Logistics team was formed. That team was responsible for creating and maturing the also newly created driver product. At that point, iFood used to partner up with several third parties for offering the actual delivery to restaurants. Even then, most restaurants would use their own delivery solution and iFood remained only as a way for them to get orders in.

It was a special moment as the team was just starting to take shape. We joked around that being in the Logistics team was like being in a startup inside of another startup. We had the benefits of not having to be knee-deep into the weeds of financial balance - given that iFood already was a considerably stable startup at that point - but also of being very scrappy, fast, and overall messy.

iFood's early office.

All the Logistics team stayed in this tiny house. Messy and cozy.

I joined as the team's first designer and remained as such for almost a year. During that time alone, I learned more than I could've ever hoped for - the advantages of a very cross-functional team. Before that, the chapter consisted of a small group of 3, maybe 4, engineers who were in charge of setting up all the core APIs and the general system supporting the Logistics business unit. There was definitely a lot to do and figure out.

Projects

Closing thoughts

iFood for sure was a pivotal moment in my career. Being a solo designer in a moment so demanding like that absolutely put me to the test multiple times but I'm glad the team was caring enough and together we went through it all. Our team was the fundamental piece for making it all actually work—we wouldn't be so successful if one of us was missing. We learned how to work together and fortunately, after a bunch of work, supported the Logistic chapter growth, specially at that point in time where iFood had just received its biggest round of funding, which definitely made things more spicy.

I'm very happy and fulfilled to know that a lot of my work remained to be useful to future designers and PMs that worked on the product. Good friends that I made, kept telling me how what we did was still well and alive. A lot has changed since I left, which is how things roll, but I'm sure we developed a product that helped shape the overall gig-economy of that time - to a hopefully better place - and to this day stands strong as one of the more robust driver products, at least in LATAM.

Screenshot of what Google Play looked like.

Google Play back then. The logo I designed is still there, though!

What did you think about this article?

Did you find any typos? Did something specific get your attention? Are you curious about something I went over superficially? If yes, drop me a note somewhere! I'll be happy to connect with you.

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