Product Design & Research


Mid 2019


Mainly PWA

Cool links

Some shots: one and two.


Brazil 🇧🇷

Company website

LinkedIn profile

Company context

Nexa was a company part of Dasa's tech arm. Dasa is a huge health conglomerate in South America, owning some of the biggest clinical diagnostic laboratories in the continent. The company was founded many years ago by a man that ended up becoming one of Brazil's richest people. It sounds like it comes straight out of a movie, though: he sadly died in 2017 and left the company to his young son (not Bruce Wayne to manage. As a very old company, one of the first things Pedro - the founder's son - wanted to do is to bring technology as a defining piece of the company's operation. Nexa was created by him with the general goal of thinking about ways to use technology to expand and consolidate even more Dasa's leadership.

My journey there

A couple of close friends from iFood joined Nexa and they ended up inviting me to be a part of it as well. I have always been interested in all things health and I wanted to experiment with something different from what I had been doing. Everything was different, the market segment, the company configuration, the size of the team, etc. When I joined, Nexa was about 25 to 30 people and had a working prototype of a potential product. This product consisted in enabling much more efficient access to lab exams results. Dasa owns the most famous labs in Brazil and they weren't at all connected. And they could be, they're from the same owner after all. That product was called Livia and it was meant to do just that: connect everything into one source.

At some point, we realized that the most valuable thing we had was hundreds and hundreds of health data points. We started thinking about what we could do with it, what use case and persona we should optimize for. Nexa had a consultant doctor at that point and he kinda made us lean towards developing a product to guide doctors at examining lab results. it sounds simplistic saying like this but we were thinking of huge things we could do with that type of data.

Right before I joined, they hired a Head of Design which very quickly managed to form a team of 6 or 7 designers. It's very unusual to see a quite small company with a considerably big team of designers. So, we mostly worked around concepts and possibilities for making Nexa worthwhile to the whole Dasa group.


Sreen-shot of Livia


I wasn't responsible for the bulk of Livia's work but I helped design the concepts of what it could be. To say the least, I definitely sharpened my prototyping skills while doing Livia. :)

Coming soon...

Sreen-shot of LiviaSreen-shot of LiviaSreen-shot of Livia

Livia Pro

Livia was already the name of the product for patients. We were creative and added Pro for the product targeted at doctors. I mainly worked on envisioning what the product could be, promoting the vision across the company. We managed to pull off an actual MVP which tackled an interesting health problem.

Coming soon...

Closing thoughts

Nexa was for sure the company I stayed the least in my career. Regardless, I'm always privileged to be able to make great and strong connections with people and I left with a handful of friends. It was, all in all, a very confusing experience. While I learned a lot, especially about communication, working in a huge corporation such as Dasa is just messy. It wasn't, at least then, a tech-oriented company, so we had to fight too many hard battles which made the overall work difficult.

I love the health topic though and I still believe there's so much technology can still unlock for better general health care. There are so many simple things that can make a huge improvement at how people take care of themselves and that what's interests me the most, despite all of the machine learning and related possible innovations. While at Nexa, I got to talk to a lot of doctors and definitely learned a lot from them. I also got to work with a very strong product and design team which made me for sure better than I was when I joined.

Nexa is no longer active as of now, it was discontinued shortly after I left and all of the team were incorporated into Dasa. I was glad that my friends managed to be reallocated but also the discontinuation of the company wasn't a surprise, we were indeed a bit lost there. But, in the end, I learn a lot and met cool people. We did some cool concept designs and played with a bunch of different technology that for sure enabled a lot of initiatives to linger on afterward inside Dasa.

What did you think about this article?

Did you find any typos? Did something get your attention? Are you curious about something I went over superficially? Drop me a note somewhere! I'll be happy to engage with you.

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