Rapiddo

Company context

Rapiddo was founded by one of the original iFood founders as a spin-off to focus on the logistics part of the food-delivery problem. Even though it started out with a broader logistical solution, it eventually narrowed back down to food delivery until the point when iFood acquired the company and internalized all of its operations.

My journey there

The only designer the company had left right in my first week, which ended up making me the only designer－as an intern! I loved it, though. Rapiddo was the usual startup: scrappy, messy, and fast. Lots of things there didn't make much sense, one of them being the fact that product design was under the Marketing organization and my manager at the time was the CRM manager. Regardless, those were some of the best people I've worked with and I grew a whole lot as people were just requesting all sorts of design-related stuff, some of which I had never done by that time.

Eventually, I started to focus my contribution to actual product design, using the major driver onboarding problem we had as an opportunity to swing the attention back to the app and work on how we could improve it. When we were just heating those topics up, Rapiddo was acquired by iFood , which meant we'd continue stuff over there now.

Projects

Here's a quick run-through of the main projects I've worked on while there:

Branding

As with most startups years ago, branding guidelines weren't strong at Rapiddo. As both an internal resource and to also support the growth of social media campaigns, working on a branding book was one of the things I quickly picked up. Every designer loves to spray some consistency perfume and that was indeed delightful to do as each piece of communication from the company was previously being put out there with different standards.

Training material

Rapiddo's engineering team was super small, meaning that had really limited project bandwidth. The company had a big problem regarding getting drivers up to speed and ready to start. Ideally, that would be refined by thinking about the onboarding experience of the app and everything we'd need to polish there. However, no space for that in the roadmap. With that constraint, we had to be creative and rely on other means to train and onboard drivers. I've led the creation of a motion-designed video series covering a variety of subjects to get them set up.

One of the motion graphics made for the drivers onboarding. It was a series of 8. There's 2 available in my Vimeo account. Take a peek!

Automating promotions

Another big challenge we faced there was getting drivers motivated. There used to be lots of promotion campaigns, all of them done in the most cheap manner you could think of. I took the opportunity to think about how we could scale them and improve the experience by putting them inside the driver's app.

Closing thoughts

Overall, I really loved my time at Rapiddo. Not only I met great people, but I also learned a lot about the basics there. Seeing really scrappy startups operate is super fun, and most of all, it's incredible to see how everyone is so committed to making it work. Fortunately, most of the team transitioned over to iFood and we continued some projects further there.